The research also suggests a three-part checklist to quickly identify improvement opportunities, and enables leaders to benchmark themselves against our surveyed CEOs. Advanced data analysis using responses from more than 4,500 CEOs about customer engagement and business performance shows that customer trust really does improve business outcomes. It’s an intangible asset tightly linked with corporate performance. New PwC research shows that trust isn’t a fuzzy concept. Trust accounted for 31% of the statistical model's variance for profit margins. The hidden power of trustĪdvanced statistical analysis of data from PwC’s 25th Annual Global CEO Survey uncovers a relationship between customer trust and financial performance that’s highly significant, with influence rivaling prominently researched variables such as industry and company size. In brief Three elements of trust are most strongly connected to performance.
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